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Archive for the ‘Promotional Products’ Category

Fall in Love with Promotional Products

promotional products
Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)…

Step Up Your Swag to Build Brand Awareness

build brand awareness
For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out…

How to Drive Employee Engagement

employee engagement
As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup's 2017 “State of the American Workplace” report, 70 percent…

How to Measure the Value of Strategic Promotional Products

Strategic Promotional Products
Today’s marketers give a thumbs up to strategic promotional products: 65% call them always or mostly effective as an advertising medium, according to Promotional Products Association International. “The old term, ‘ad specialties’ described something that you gave away free of charge, for goodwill purposes,” says Cliff Quicksell, a leading expert in promotional marketing strategy. “The…

Business Gets Personal with Logo Gifts of Appreciation

logo gifts
From logo gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according…

Health and Wellness Promotional Products Match Consumer Interests

Wellness Promotional Products
Health and wellness promotional products are strong contenders among the year’s trendiest logoed items. That’s great news for marketers in search of a memorable giveaway that offers people what they value most: practicality. Seventy-seven percent of Americans and 82% of Canadians say the top reason they keep a logoed item is if it’s useful, according…

Four Tips to Choosing the Right Logoed Merchandise for Your Next Event

Logoed Merchandise
While there has never been a shortage of options in logoed merchandise, marketers looking to take their promotions to the next level are seeking an even wider selection with dual- and multi-functionality. A trendy, useful and relevant-to-the-campaign promotional product can add an extra dose of flair to capture attention and build awareness of your products…

Using Promotional Products to Recognize Employees

Using Promotional Products to Recognize Employees
When formal and informal recognition is built into your company culture, it can help you to attract and retain top performers while deepening commitment to your organization. Using promotional products to recognize employees can lead to increased satisfaction and motivation among your team. Consider that companies with effective employee recognition programs enjoy 31% lower voluntary…

Why You Should Consider a Lumpy Mail Promotional Product for your Direct Mail Campaign

lumpy mail promotional product
Nearly 80 percent of consumers say that they will act on direct mail that interests them immediately, while less than half say the same thing about email. Direct mail has strong potential to be a key component to most multi-channel marketing campaigns. According to a survey by the Direct Marketing Association, direct mail is the…

The Best Trade Show Giveaways to Take to an Event

trade show giveaway ideas
An estimated 83 percent of marketers say that promoting brand awareness is a high objective for their trade show booths. With displays in every direction, it is easy to see why brands want to make sure that their visitors have something to remember them by. Giving your visitors gifts, or swag, can be a fantastic…