Allegra - Design • Print • Mail
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Rockledge, FL 32955

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Archive for the ‘Mail’ Category

Top Spots for Your Offer to Boost Direct Mail Response Rates

Direct Mail Response
One of the top direct mail mistakes is failing to make a specific offer or confusing recipients with too many offers in one mailer. Very few, if any, will take the time to sort out what you want them to do . . . and your mail piece will quickly find its way into the…

Variable Data Printing Boosts Direct Mail Response Rates

Variable Data Printing
One of the beauties of digital printing technology is how it can be used with traditional marketing direct mail to make a bigger impact and drive greater response. Take personalization, for example. Variable data printing technologies allow marketers to deploy large direct mail campaigns that communicate on a one-to-one basis with prospects and customers. Important?…

Healthcare Direct Mail Case Study

Healthcare Direct Mail
A hospital network was set to open a new 63,000-square-foot facility, dedicated exclusively to children’s care. The organization was seeking to drive patient referrals by building relationships between key hospital staff members and area physicians and their employees. Two open house dates were selected targeting health care professionals in the surrounding areas. To capture attention…

Find More Just Like Your Best Customers Using Targeted Mailing Lists

Targeted Mailing Lists
The value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute campaigns using targeted mailing lists that deliver the right offer to the right type of customer at the right time – when they’re ready to buy. What basic data points should you…

Local Retailers Save Time, Money with Every Door Direct Mail

Every Door Direct Mail
According to the Direct Marketing Association’s 2015 Response Rate Report, nearly 6 out of 10 (57%) retailers choose direct mail as a marketing strategy. And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, says a new mail study by Canada Post. People also…

Feel the Love in ‘Lumpy’ with Dimensional Mail Ideas

Dimensional Mail Ideas
Need a hard-working communications channel that’s targeted, personal, flexible and measurable? Look no further than direct mail. A full 85% of consumers in a recent study say they’ll open mail if it “looks interesting.” Dimensional mail is a great way to stand out and spur more interest among your key audiences. Shapes and pop-ups that…

Direct Marketing Offers That Stand the Test of Time

Open now for 25% savings! Receive our free guide! Respond today for a no-cost demonstration! The importance of the offer you present on your postcard or mailing envelope can’t be overstated. Among direct marketing pros, it’s generally accepted that it will account for fully 30% of your campaign’s success – second only to the list…

Variable Data Printing Drives Better Response

Direct Marketing
The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…

Direct Mail Gets Our Stamp of Approval

Direct mail is not only highly targetable but also readily personalized with names, images and messages. With special inks and textures, and enhancements like die-cuts and folds, the variety of shapes and sizes are all attention-getting . . . and drive interaction and impact. Here are six reasons why direct mail gets our stamp of…

Direct Mail is Still Delicious

We aren’t the first ones to say this, but let’s finally put to bed the rumor that direct mail is unwanted and unwelcome. Far from it, in fact, as recent stats show. Direct mail continues to resonate with both business and consumer prospects, consistently generating solid response and respectable ROI. According to a leading marketing…