Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing collateral for creating a positive, long-lasting first impression.
According to the Statistic Brain Research Institute, 72 percent of professionals say they judge companies based upon the quality of their employees’ business card. The driving force ensuring your business card reflects both you and your organization well? A strong design.
Here are some tips for creating a brand-building business card that is sure to leave a good impression:
Make it colorful.
In the same survey, 78% of respondents said a color business card is more memorable than a standard, white card. Align your color palette and graphics with your brand standards to help ensure a seamless brand experience at every touchpoint.
Choose an unusual material.
Although card stock is both cost-effective and practical, virtually any paper and a wide variety of finishes can be used for business cards – textured or smooth, glossy or matte. However, if you’re truly set on setting your brand apart, choose a lightweight wood or plastic sheath.
Investing a little more should pay off: Nearly four out of 10 survey takers said they would choose not to do business with someone if they have a “cheap looking” business card.
Keep it consistent.
The look and feel of your brand and all your promotional materials are likely to evolve over time. Have a plan to do a brand audit annually to weed out the materials that are outdated in information and appearance. Your schedule of design revisions just might start with your business cards.
Looking for a bolder business card design that speaks volumes about your brand? Allegra’s team of business branding experts can help create the perfect design. Contact your local Allegra today.